Author
Valentin Spörk Co-founder of Go Spread.
Valentin co-leads SKInnovation, the biggest startup conference on skis, bringing together 1,000 founders, investors and builders from all over the world. That deep event experience (the tight budgets, the organic reach struggles, the hunt for tools that actually work) is exactly what led him to build Go Spread.
About Valentin. Co-Founder · SKInnovation Co-Lead · Builder
Valentin co-leads SKInnovation, the biggest startup conference on skis, bringing together 1,000 founders, investors and builders from all over the world. That deep event experience (the tight budgets, the organic reach struggles, the hunt for tools that actually work) is exactly what led him to build Go Spread.
Beyond conferences, Valentin runs a global AI collective based in Innsbruck, with a focus on hackathons, the startup ecosystem, and bringing builders together.
When he's not shipping features or organizing the next event, you'll find him on a ski slope or chasing sunset surf.
- Event marketing
- Startup conferences
- Hackathons
- LinkedIn event promotion
- Community building
Articles by Valentin. 15 articles so far.
Event Marketing Agency Strategies for Higher Virtual Summit Engagement
Discover how an event marketing agency can boost client virtual summit engagement rates using automated attendee advocacy graphics and Go Spread software.
Valentin Spörk
Event Marketing Agency Guide: Software for Speaker and Attendee Social Kits
Managing speaker and attendee social kits across client summits requires smart software. Learn how your agency can generate personalized graphics at scale.
Valentin Spörk
Event Photo Booth Software: Drive LinkedIn Reach for Conferences
Learn how virtual event photo booth software helps organizers turn attendee graphics into high-converting organic posts on LinkedIn.
Valentin SpörkEvent Attendee Engagement Ideas: Get Conference Participants Posting on LinkedIn Before Day One
Discover practical event attendee engagement ideas to get conference attendees, speakers, and sponsors sharing personalized graphics on LinkedIn before your event.
Valentin SpörkEvent Promotion Strategy: How to Drive B2B Summit Ticket Sales Organically
Learn how to drive B2B summit ticket sales through organic social advocacy from speakers, attendees, and sponsors without heavy paid social ad spend.
Valentin SpörkPre Event Marketing: How to Incentivize Early Registrants to Share Attendance
Discover effective pre event marketing strategies to incentivize early registrants to share their attendance on professional social networks.
Valentin SpörkBest attendee advocacy platforms for LinkedIn reach (2026 guide)
A 2026 guide to the best attendee advocacy platforms for LinkedIn reach: Go Spread plus Gleanin, LiveDab, InGo, Im-Attending, Meetmevisuals, and the playbook for speaker, partner, and employee advocacy.
Tammo Elsner and Valentin SpörkHow to Market an Event: 12 Tactics That Fill the Room in 2026
How to market an event in 2026 without burning budget on paid ads: 12 tactics covering pre-event, during-event and post-event reach for B2B and community events.
Tammo Elsner and Valentin SpörkEvent Marketing Best Practices for B2B Conferences in 2026
The event marketing best practices that actually move the needle for B2B conferences in 2026: pre-event activation, attendee advocacy, sponsor visibility and post-event reach.
Valentin SpörkEvent Branding Ideas That Actually Drive Attendance
Event branding ideas that move past logos on a slide and into the hands of your attendees. 11 concepts we have run or seen run on conferences, summits and corporate events, with notes on which ones drive LinkedIn reach and ticket sales.
Valentin SpörkHow to Promote an Event on LinkedIn: The Organic Playbook
How to promote an event on LinkedIn without burning ad budget. The 5-step organic playbook we run with conference organizers, summit teams and corporate event leads, including the exact share assets and timing that compound into hundreds of thousands of impressions.
Tammo Elsner and Valentin SpörkUser Generated Content for Events: The Complete Guide to Attendee-Created Visuals
How to leverage user generated content for events through branded attendee graphics that drive organic LinkedIn reach.
Valentin SpörkConference Marketing Strategy: How Attendee Advocacy Outperforms Paid Campaigns
A modern conference marketing strategy leverages attendee-shared LinkedIn graphics for organic reach that outperforms paid advertising.
Valentin SpörkMeet Me At Event Graphics: The 2026 LinkedIn Playbook
Meet me at event graphics are the cheapest and most credible reach you can get before an event. Here is how we run them, what they actually deliver, and how to set them up without a designer.
Tammo Elsner and Valentin SpörkSponsor Activation at Events: Branded Graphics That Deliver Measurable ROI
Sponsor activation at events through branded LinkedIn graphics provides measurable exposure and trackable ROI for sponsors.
Valentin SpörkGlossary
Guides by Valentin. Event marketing terms, explained in depth.
- Formats
Photo frame campaign
A photo frame campaign lets people place their own photo inside a branded frame and share the result, as a post or as their profile picture, to show they support a cause, brand or event.
Read the guide - Formats
Event recap post
An event recap post is a social media post published after an event that looks back on it: what happened, what the poster learned, who they met and what comes next.
Read the guide - Strategy
Social advocacy
Social advocacy is when people promote a brand, cause, product or event on social media in their own name, because they believe in it or are part of it.
Read the guide - Strategy
Employee advocacy
Employee advocacy is when employees share their company's news, content and opportunities on their own social media profiles, in their own words.
Read the guide - Strategy
Word-of-mouth marketing
Word-of-mouth marketing is any effort to get people to recommend you to people they know, in conversation, in messages or in public posts.
Read the guide - Strategy
User-generated content
User-generated content (UGC) is anything your audience creates about you: social posts, photos, videos, reviews, comments or recaps, made by people rather than by the brand.
Read the guide - Strategy
Event amplification
Event amplification is everything that carries an event beyond the people in the room: posts by speakers, attendees and partners, shared content, recordings and coverage that reach their networks.
Read the guide - Strategy
Event hashtag
An event hashtag is a short, unique tag such as #YourConf26 that everyone uses when posting about one event, so the posts can be found together.
Read the guide - Strategy
Sponsor social media kit
A sponsor social media kit is a ready-made package of graphics, suggested captions, hashtags, links and posting dates that an event gives its sponsors so they can promote their involvement.
Read the guide - Strategy
Event marketing toolkit
An event marketing toolkit is a bundle of ready-to-use promotional material that an organizer gives speakers, sponsors, exhibitors, partners and attendees so they can promote the event.
Read the guide - Measurement
Earned media value
Earned media value (EMV) is an estimate of what the reach you did not pay for would have cost if you had bought it as advertising.
Read the guide - Measurement
CPM
CPM, short for cost per mille, is the price of 1,000 ad impressions: what an advertiser pays for their ad to be shown a thousand times.
Read the guide
About Valentin
Questions. Answered.
Related topics
- Event marketing
- Startup conferences
- Hackathons
- LinkedIn event promotion
- Community building
Valentin Spörk is a co-founder of Go Spread. He co-leads SKInnovation, the biggest startup conference on skis, which brings together 1,000 founders, investors and builders from all over the world.
Event marketing, startup conferences, hackathons, community building and promoting events on LinkedIn, from the point of view of someone who runs events himself.
SKInnovation is the startup conference on skis that Valentin co-leads. It brings together 1,000 founders, investors and builders from all over the world.
Tight budgets, organic reach struggles and the hunt for tools that actually work: his own event experience is exactly what led him to build Go Spread.
He runs a global AI collective based in Innsbruck, with a focus on hackathons, the startup ecosystem and bringing builders together.
Yes. Besides co-leading SKInnovation he organizes hackathons with his AI collective, so the advice in his articles comes from events he runs.
On LinkedIn: the button at the top of this page opens Valentin's profile. For questions about Go Spread itself, the contact page reaches both founders.
Tammo Elsner, the other co-founder of Go Spread. Some articles are written by both of them together.
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